I spoke to an old friend a couple of weeks ago, who is a CMO at a SaaS company. He was in the process of updating their Go-to-Market (GTM) for their new Fiscal Year and wanted my thoughts on it. Below is an approach I proposed – not an exhaustive study but something that allows him to update within 30 days - ongoing tweaks to their messaging/value proposition to stay current, as well as where they should (re)focus their solution in terms of new geographies and industry verticals/sub segments.
How to refresh your Go-to-Market within 30 days
How to refresh your Go-to-Market within 30…
How to refresh your Go-to-Market within 30 days
I spoke to an old friend a couple of weeks ago, who is a CMO at a SaaS company. He was in the process of updating their Go-to-Market (GTM) for their new Fiscal Year and wanted my thoughts on it. Below is an approach I proposed – not an exhaustive study but something that allows him to update within 30 days - ongoing tweaks to their messaging/value proposition to stay current, as well as where they should (re)focus their solution in terms of new geographies and industry verticals/sub segments.